2013年9月7日星期六
hollister mens long sleeve polos How to Achieve a Full Nail Client List in 3-6 Months
Does it seem impossible to achieve a full client list in only 3 months,discount hollister womens clothes outlet? Some will believe it and some won't but I want to tell you honestly that it is possible. How do I know? Because I have done it- more than once!I see and hear of many Nail Technicians that are struggling each and every day to get clients into their Nail Salons. This is not something new in the Industry. A lot will blame it on the economy, the government, the area, etc, etc but this has been going on since I can remember and I have been in the Nail Industry for a long time now!So I ask you this - If one salon can be successful, why then, in the same area and the same outside circumstances, isn't another salon doing as well?I want to share with you how I have achieved full client lists in a short amount of time with relative ease, time after time, and had my clients return month after month, year after year. And I know that you can do it too!Imagine you have just set up your salon and you are now ready and waiting for clients. You will already have some from either working somewhere else or at home while you were getting your skills in place. You will still have a lot of time in your new salon where you are not booked and this is the perfect time for you to really get your salon established fast. So with that extra time you can put all of your energy into getting your salon foundations established so that your business will be thriving from the get go.I believe there are 3 overall things that need to occur for you and your salon to have a full client list:* An irresistible offer* Your work/service and salon experience must be highest quality* Have the new customers become regular clients returning oftenLet's now take a closer look at these 3 areas and I want to tell you exactly how I got a full client list and teach you how you have success too.1. An irresistible offerIt is vital in your Nail Salon business to have an irresistible offer in place.Over the years I have always found that the thing that got the most new nail clients is a half price offer on a new set of nails. There are of course many other ways to promote and different services that you can use but as my ideal client was always 'an acrylic nail client that had artwork', this promotion worked the best for me.Your promotion needs to be seen by a lot of people. This can be achieved by:• using a board or aframe outside your salon (if possible) with only the special written on it (and nothing else)• small free ads on notice boards around town• fliers delivered to letterboxes or on cars (you can do this yourself or pay someone a minimal amount)• and the most effective, easiest and fun way of getting the message out there- self promotion- make sure YOUR nails are very noticeable! Have a stack of fliers/business cards with you and while you are out and about people will ask you about your nails and strike up a conversation. These are the people who are interested and will come!I can reassure you that it doesn't take long for word to get around when you have a great special running. Make sure you get the message to large groups of people somehow. The ones that work in office blocks,hollister mens premium sweaters online, banks, real estate etc as this is how you will reach more people through word of mouth!While you are establishing your salon, rather than sitting around doing nothing, take the opportunity to get out and about, make your nails sparkle, ask workers in the area if they would like a free service, take fliers to businesses and whatever you can think of to do. If you are sitting looking bored in your empty salon, clients will avoid coming in!And remember, in a short few months you will be so busy behind the desk that you wont have time to get out and about much! Enjoy it while you can and get to know the people in your area.2. Your work/service and salon experience must be highest qualityI cannot stress enough how important this is!You have gone to all the effort of getting your message out there and now you have the clients streaming in to your salon. If you don't give them the quality service that they expect or perhaps have never had elsewhere, they will not come back and the whole exercise would have been a waste for you and your business!Every person who comes into your salon has the potential to be a lifelong client...if you treat them well. What do clients come to your salon for? More than just nails I can assure you however that would have to be top of the list when it comes to the quality you offer!1. Great quality nails2. Excellent service3. To feel special4. To be listened to5. To have a warm, happy experience6. To feel important7. To relax after work or from the kids8. For your opinions and adviceJust a side note on the above- there are clients that simply just want their nails done. Fullstop. Mostly these clients will go to the quick low cost nail bars. They are not the clients you are looking for so if you feel you are still missing out on business because you cannot get these people to come to you,hollister womens short sleeve tees outlet, stop worrying. Get better clients that want the experience. They are the ones that will become your life long clients.3. Have the new customers become regular clients returning oftenHow do you make sure that the people who have come in to the salon for the initial special offer turn into a regular client that absolutely sings your praises and sends in referrals like crazy?Well, apart from the experience as above, you need, at least, a second offer to have them return. In other words, if you are offering a half price set of nails, let them know that they will also receive their first refill for half price too. Why? If you get the client in to your salon once, the likelihood of them returning lessens but if you can get them in there at least twice, the wonderful 'experience' and the quality of the work they get will reassure them that this is the place for them and they will become a regular client.At the second appointment you can also make sure the service you did for them was the correct one for them (did the nails last well with their job etc) and you can have them feel as though you have taken special care and time to give them an individual service that suits their needs. (There are very few place that do this:-) )Some of you may be thinking about the lack of money generated by so many discounts,hollister mens long sleeve polos. You have to remember the advantages of a regular client over a new client. If you can use the first 2 appointments to get a new client into your booking system on a regular basis, work out the value of that over the long term. It will mean less marketing and advertising, regular income from a client who you know will be coming each fortnight or so, and this client will give you easy referrals.The first 3-6 months of your salon needs to be a concentrated effort to get people in and have them come back. The money will come after you have established a client list of devoted clients and if you can do it in 3-6 months, it of course will be way better for you!I really hope this will help you to get your client list filled! If you do all of the above and still cannot get the clients to come or come back, I strongly suggest you look at your basic nail skills, your service and the salon atmosphere and your marketing. The answer will be in one of these areas.All of the systems and techniques that I have used to create successful salons are laid out for you step by step in the Gloss System Home Study Course and I also have made available the 5 audios from this step by step system,hollister shorts for men sale.To Your SuccessTrish:-)
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