hollister online 2 Must Have Items For a Unique Selling Proposition

A Unique Selling Proposition (USP) gives your prospects a reason to pick up the phone or visit your store. Most business owners and sales professionals think a slogan is the same thing as a USP,hollister mens classic shorts, but that couldn't be farther from the truth.A slogan has the following characteristics:
It can be "catchy" and memorable
It fits neatly on a business card
It could be used on commercials
Sadly you won't find that a slogan improves your business, brings you more leads, or even compels people to make a purchase. You can use a slogan if you have a marketing budget where you will be spending millions a month. When you are on a smaller budget than a few million a month, I would invite you to consider using a USP that is a powerful marketing message.In order for a USP to bring people to your store or make your phone ring off the hook with eager customers, it must have two key elements. Without these elements in place you will just end up with a slogan,hollister mens leather thongs online.Consider integrating the following two items into your marketing message,discount hollister jack wills womens t shirts.

How can you save someone time? - Whether you are selling a product or service your USP should reveal how you can save someone time. Time is a valuable resource to both you and your clients and when you clearly identify how you can save someone time your USP will be going in the right direction. For example, if you sold copiers, you might reveal "Our Copiers Print 20% More Pages Every Minute". That reveals to a customer how they could get more done in less time just by taking advantage of your product.

How can you save someone money? - When you can reveal how you can save your prospects money you will be lowering the fear and giving them permission to reach out to you. Lowering your prospects fear in relation to money is a sure-fire way to skyrocket your sales. Consider the marketing message of a plumbing company "I'll Be on Time to Your House or My Services Are Free". In this situation the USP addresses both time and money!
A unique selling proposition is one of the most powerful and compelling ways to grow your business,cheap hollister sweaters for women. It separates you from your competition and gives your prospects a clear reason on why they should reach out to you.When you want to discover how to build your own powerful Unique Selling Proposition for your business, I invite you to take advantage of my free fast paced course on Marketing Messages,hollister online.